How to Leverage the Region's Signature Events

Tourism & Events Moreton Bay supports six signature events through marketing, media and PR activity during the 2026–2027 financial year. These events attract strong, engaged audiences from out of region and present valuable opportunities for your business to benefit from increased visitation, extended stays and higher regional spend. To maximise the impact of these events and encourage visitors to stay longer in our region, we invite you to consider developing event-aligned deals and offers.

Examples include:

These offers will be pulled through to the visitmoretonbay.com.au website as well as a dedicated event landing page on the VMB website. 

We also encourage collaboration between operators and event organisers to create bundled experiences, such as:

If you would like an introduction to any of the event organisers, please reach out to the TEMB team, we’re happy to facilitate these connections. Below is an overview of each event, including dates and audience.

PRANAFEST – Yoga & Wellness Festival
A multi‑day celebration of yoga, meditation and holistic wellbeing.
Date: 5-7 June 2026 / June 2027
Audience: Wellness seekers, yogis, mindful travellers

ABBEY MEDIEVAL FESTIVAL
One of Australia’s largest medieval re‑enactment festivals with strong interstate visitation.
Date: 10-12 July 2026
Audience: Families, history lovers, culture enthusiasts, cosplayers

UNITED AIRLINES JETTY 2 JETTY MARATHON
Queensland’s most scenic fun run, attracting thousands of participants and supporters.
Date: 19 July 2026
Audience: Runners, fitness enthusiasts, families, weekend warriors

SUPERCROSS
A high‑octane stadium event with strong appeal to event‑goers who travel for entertainment.
Date: October 2026
Audience: Motorsport fans, young adults, families, adrenaline seekers

WOODFORD FOLK FESTIVAL
A nationally iconic multi‑day festival attracting visitors who stay longer and explore the region.
Date: 27 December 2026 – 1 January 2027
Audience: Culture lovers, festival‑goers, eco‑travellers, creatives

PROVELLO – Cycling Event
A major cycling event drawing participants who are motivated by health, fitness, outdoor adventure and weekend travel.
Date: March 2027
Audience: Cyclists, recreational riders, fitness travellers, active families

If you have any questions or would like to discuss ideas, please contact the TEMB team at any time.

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