Destination Campaigns

Visit Moreton Bay delivers a series of domestic and international destination campaigns throughout the year to inspire travel, drive visitation, and showcase the region’s signature experiences. 

These campaigns run across digital, social, OOH, PR, and paid media channels, and operators are encouraged to participate wherever possible.

Our campaigns are designed to be flexible, inclusive, and easy for operators to align with, whether through deals, content, or social media activity.

Upgrade Your Weekend Campaign - May to June 2026

This integrated campaign positions Moreton Bay as the ideal short‑break destination for families and adults seeking a refreshing weekend escape, and we want our industry partners to be part of it.

The campaign will reach high‑value audiences across multiple channels, including YouTube, Yahoo Out‑of‑Home, Yahoo Display, TripAdvisor, Meta, and Google, ensuring strong visibility and broad consumer reach throughout the campaign period.

How You Can Get Involved

Operators are encouraged to align a deal or offer on ATDW, which will be featured across our campaign touchpoints, including:

• The Upgrade Your Weekend campaign landing page
• Organic social media content
• Fortnightly campaign EDMs sent directly to engaged consumer audiences

Participating with a deal is one of the most effective ways to increase exposure, drive bookings, and leverage the momentum of this region‑wide campaign.

Campaign Toolkit

To support your involvement, we’ve created a Campaign Toolkit containing key messaging, visual assets, guidelines, and promotional tips. We encourage all operators to review the toolkit to ensure consistent alignment with the campaign’s look and feel.